While the USC Trojans were bulldozing their Way into a second straight national title, Fleetwood RV was on hand in Miami, wrapping up a successful program that attracted faculty football tailgating fever to dealers and consumers alike.
In partnership with Athlon Sports, a Leading writer of sports annuals, Fleetwood RV coordinated a two-pronged app that place Fleetwood dealers in high traffic areas at tailgates at major school football games and concurrently attracted customers to stop by a dedicated Fleetwood site to enter for a chance to win a mishmash of prizes such as a trip to five into the 2005 college football national championship game, a Yamaha ATV, along with a flat-screen television.
Ten of the Best college football matches on that the 2004 schedule were identified, and also a Fleetwood dealer in every one of those critical markets was invited to take part in the application. Dealers also encouraged consumers to see with the Pace Arrow and GearBox units.
During each event, a Group of Athlon Staffers distributed a glossy”Fleetwood Ultimate Tailgate Party” manual to fans and tailgaters at every function. The manual contained articles and recipes on tailgating RV-style. The manuals also directed consumers to the dedicated site to put in the customer sweepstakes. A total of 100,000 celebration guides were dispersed during the ten events.
The Fleetwood Ultimate Tailgate Party Sweepstakes was encouraged by full-page print advertisements in Sports Illustrated and Athlon’s College Football and Golf annuals, reaching five million customers.
“Partnering with Athlon with this program was a perfect fit for Fleetwood and our perception that RVing is your greatest way to enjoy tailgating at any sporting event,” explained Scott Grafft, Senior Vice President of Sales and Marketing to Fleetwood RV. “We could offer our dealers an opportunity to promote themselves and the RV lifestyle to tens of thousands of sports and tailgating lovers in their area while at the same time attracting additional consumer interest with precious sweepstakes.”
The program provided high vulnerability for participating cyclists. “I couldn’t have asked for a much better display site at the stadium,” stated one Fleetwood seller. “traders do enjoy it when makers like Fleetwood reach us with precious promotional opportunities such as the Ultimate Tailgate Party program.”
While specific marketing results weren’t Disclosed, Fleetwood realized a notable increase in web traffic to the Fleetwood RV website, powerful RV unit trips at every occasion and a significant influx of consumer entrances during the almost three-month program.
For Rick Keller and his wife Constance of in Miami, the app sold them to the best means to tailgate. “We’re big Penn State lovers and have amazed at how many Individuals have RVs at the games; today we know why,” said Keller, who appreciated a private tailgate party for his group of Five before the match. “It is the ultimate means to enjoy tailgating.”